Decades ago, it would be downright invasive for a marketer
to join in on a potential customer’s conversation about their life and how they
are choosing to think about it. These intruders would be marched out of the
door before they had the time to bring up their product or service. However,
with the increasing use of social media networks in marketing strategies, this
reality has become more than possible, it has become an every second occurrence
within the popular social media platforms such as Instagram.
Who
knew that shared pictures with a caption would become such a powerful tool for
businesses to spread information and advertising about a product? It’s hard to
believe, but the effectiveness of Instagram marketing has become so prominent
that entire marketing industries have been born from companies that strictly
use Instagram to reach out to customers for clients.
Chris
Tinney is one of these marketing professionals, using social media platforms
such as Instagram to gain exposure for his clients through his company, HoteiMedia. It is as easy as finding the trends that the public move towards, and
identifying a target market from the hashtags, captions, and pictures that
display their personality as a consumer. From there, it works like a blog
posting content, except it comes in the forms of captivating pictures and
creative 7-second videos. With a small amount of effort, companies are able to
not only informally reach their customers, but make them buyers as well.
